LinkedIn is a professional networking and communication social network similar to Facebook or Twitter. The profile page of a LinkedIn member is akin to an online resume. Users can submit their contact information, a career summary, their whole work history, professional skills, formal education details, and other information. LinkedIn is mostly used for professional networking, although it has expanded into a job hunting tool over time. Recruiters use LinkedIn to find candidates for open positions, and job seekers use it to view available positions.
It can be difficult to navigate LinkedIn and develop a fantastic LinkedIn profile, but this writing guide makes it simple to create an optimised and fascinating LinkedIn profile.
You may create a convincing image of what you offer to an employer by connecting your experience, talents, and objectives in your profile.
In this section, we’ll show you how to create a superb LinkedIn profile for your job hunt by following these simple steps:
- Create an effective LinkedIn summary.
- Show your expertise: Create an online resume.
- Demonstrate the traits that employers seek: how to add skills on LinkedIn.
- Request LinkedIn recommendations.
Create an effective LinkedIn summary.
The LinkedIn summary is the text space underneath your name and profile photo.
It is your own pitch to employers, containing no more than 2,000 characters (about 300-500 words).
The greatest LinkedIn summaries define career objectives, showcase important skills and experiences, and fill any gaps in your professional background.
To write an excellent LinkedIn summary, follow the tips outlined below
The components of an effective LinkedIn summary
Your LinkedIn summary is an opportunity to introduce yourself briefly and promote yourself. It should be written in the style of an elevator pitch, providing a succinct synopsis of who you are, what you do, and what you’ve accomplished while exhibiting your personality. Here are four elements that your LinkedIn synopsis should include.
It should provide a hook within the initial 200 words.
There’s a reason why your first 200 words must be powerful. It’s what LinkedIn shows before inviting users to “see more” and expand your description. As a result, choosing a fascinating start helps to “hook” your readers and make them want to discover more about you.
Be sincere and personable. Consider beginning with a narrative, sharing your enthusiasm, explaining a significant accomplishment, or speaking directly to readers. Avoid beginning with a question or utilising meaningless buzzwords.
It should read like a story.
Your entire LinkedIn profile, like your hook, should read like a narrative—a depiction of who you are. Rather than simply listing your experiences, write in paragraphs that tell a tale.
Write your LinkedIn summary in the first person to let your personality shine through. This gives uniqueness and ownership while showcasing your personality (and what you might be like to work with).
The keywords used should be optimised.
Include industry-specific keywords where possible, but avoid overusing them or stuffing your sentences with them. Using keywords when defining your expertise is a natural method to incorporate them. For example, if you work as a software engineer, you should emphasise the programming languages you are familiar with. Similarly, if you work as a graphic designer, you should emphasise the software you use.
If you need help identifying keywords, conduct an organic search or examine job ads to see what talents are frequently mentioned for the type of work you want to accomplish. When discussing your industry, expertise, talents, and experience, use the terms you’ve identified in your summary.
It should include readability components.
Nobody wants to read a long passage of text. Break up your LinkedIn summary with readability factors such as short paragraphs, bullet points, and even relevant emoticons.
Make use of whitespace by providing the page some “breathing room.” Consider using a brief series of bullet points to describe successes, for example, and connecting them to your wider story. You can also arrange your summary by making specific terms bold to bring attention to them.
The goal is to make your summary easy to read and easy on the eyes.
2. Show your expertise: Create an online resume.
Demonstrate your employment experience: create an online curriculum vitae
The employment and education portions of your profile are the most similar to an online CV, with room for the name of each institution where you have worked or studied, job titles, dates, and data about each role.
However, your LinkedIn profile should supplement, rather than replace, your CV.
the goal of LinkedIn is to lend more weight to the CV, to convey more information about the person than the CV.
Whereas a CV is considered to be a very extensive explanation of your professional and educational history, keep your LinkedIn profile brief and to the point.
Recruiters frequently check many profiles for potential individuals, so your work experience must be the instant “hook” that entices them to ask for a CV or a chat.
3. Demonstrate the traits that employers seek: how to add skills on LinkedIn.
Guide to add skills on LinkedIn:
1. Log in to your LinkedIn account on a Mac or PC.
2. In the toolbar across the top of your computer, click “Me,” then “View profile.”
3. On your profile page, click “Add profile section,” then choose “Skills” from the dropdown menu.
4. In the window that displays, start typing the name of the skill in the field provided and then click on the relevant skill when it appears. It will then be automatically added to your profile.
Choose talents that are relevant to your professional profile. You can add more skills to your profile at any time by repeating steps 1 through 3 above and then clicking the (+) button next to “Skills” in the “Add profile section” option.
To remove skills, go to your profile page’s “Skills & Endorsements” section and click the Edit icon, which looks like a small pencil, to open a pop-up window. Locate the skill you wish to delete from your LinkedIn profile and remove it by clicking the X that appears next to it. When you’re done, click “Save.”
4. Request LinkedIn recommendations.
Recommendations on your LinkedIn profile allow others to share their impressions of you, your work, and your abilities.
By including relevant recommendations on your profile, you demonstrate to potential employers that you have professional people prepared to vouch for you in a public area. They obtain a reference before seeing you, which can make a significant difference in the success of your job hunt.
Candidates who have recommendations on their profiles are five times more likely to be requested to interview.
In today’s culture, testimonials are extremely essential. The rest of your profile will be validated by recommendations from real persons in positions of authority.
If a recruiter is faced with two similar individuals, a recommendation could be the difference between offering an interview or not.
Despite these advantages, many job seekers have no recommendations on their profile.
Make sure you don’t make this mistake.
Read More : Best Professional LinkedIn Profile Writing Services In India
Improve your LinkedIn profile today.
Once you’ve spent time developing a strong LinkedIn profile and starting to expand your network on LinkedIn. Your LinkedIn strategy can make or destroy your job search. If you follow the advice in this LinkedIn profile guide, you’ll notice not only the kind of wow factor they bring to your profile, but also how your LinkedIn profile may help recruiters and employers locate you — and, more importantly, be impressed. But don’t have the time for this? Don’t worry we got you!
Writrox is a professional resume writing service in India that also offers Linkedin profile writing service at affordable rates. Our professional resume writer and Linkedin profile writers will rebuild your LinkedIn profile to highlight your talents, prepare you for successful networking, and attract recruiters.
