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How to Write an Engaging LinkedIn Summary?

LinkedIn Summary

Linkedin is a platform that helps  people to engage on a professional level and maintain a personal portfolio that is useful for career growth. It allows individuals to create profiles/pages showcasing their professional experience, skills, and education. It is used by people for improving their professional presence to reach out to professionals, recruiters, brands and many other people. 

Now when  we speak about LinkedIn , then linkedin summary becomes a very important thing to consider to maintain a professional profile.

Your LinkedIn summary is not often a first impression, but it is your first impression where you can talk about your personality, and demonstrate achievements and unique selling points. Because LinkedIn profiles are frequently visited by recruiters, employers, and industry types, having an eye-catching summary is important for being noticed. Because in the real world of job searching, and most importantly when dealing with reading LinkedIn profiles all day every day — your summary is what’s going to get you across the line. A top-performing LinkedIn Summary must balance clear storytelling, purposeful keyword inclusion, and an authentic voice.

This blog post takes you through the process of writing an amazing LinkedIn summary that can help you get other people to sit up and take notice.

How to Write a LinkedIn Summary

1. Start With a Strong Opening Line

You need a bold first sentence to kick off your LinkedIn summary because only the first 2-3 lines show up before someone has to click “see more”. The first few lines of your writing should be those that are bound to attract attention and convince the reader to keep reading in order to create more authority. Create curiosity: You can do this by asking a question that strikes your audience, like “Wanna know the easiest way to double your digital marketing results in half of the time?

Get excited about what you are doing. I love to help build brands and tell their story, helping them grow their reach and revenue.

2. Clearly Define Who You Are

You have to lead with a clear statement of who you are and what you do to establish credibility right after you’ve gotten the reader interested. This will be what you are currently doing, the key skills and areas of expertise that you have, and what experience you have had in the past which is also relevant.

For example 

I am a digital marketing strategist and will help you harness the power of SEO, content marketing, and paid advertising. For more than 10 years I have helped around 100+ companies to help companies to create their web presence and enhance it in a better way.

3. Showcase Your Value Proposition

This section of your LinkedIn about needs to be about demonstrating the worth you create, by illustrating how what makes you different from anybody else in your field. Emphasize the brilliant skills, experience, or some excellent results for you. You can also share a short success story, for example, finishing a tough project or applying an out-of-box solution that can work like magic for you. 

4. Incorporate Keywords for Search Optimization

As with websites and SEO, the use of appropriate keywords in your LinkedIn profile can help you appear higher in search results when others are looking for someone with your skills. Use terms relevant to individual industries and position titles that match similar roles, so hiring managers and even clients are more likely to find you. Sneak in keywords that indicate something about what you do and how you do it: think “SEO,  “content marketing.

For Example

 I have experience in SEO, content marketing, Google Analytics and paid advertising helping businesses increase their visibility online and grow sustainably By doing so, you would be optimizing both for the keywords and an attractive profile to avoid any possibilities of your application being rejected

5. End With a Call to Action (CTA)

Every powerful LinkedIn summary ends with a strong Call to Action (CTA) to have the reader do something next. From asking them to connect, contacting you for a collaboration, or simply exploring more content on your site, a CTA is just that so the reader knows what you would like them to do next. It also creates a memory and provides an opportunity for the future

Also Read : Top LinkedIn mistakes to Avoid

For Example, You might say something like “Increase Your Brand’s Online Exposure. Connect with us and see how we can help you hit your marketing goals: A closing like this encourages engagement — it lays out a clear next step for others to follow and helps in creating a decent linkedin profile summary.

Conclusion

So, to sum it up, an illustrative LinkedIn bio summary is a major way in which you can catch attention and get noticed in the professional field or business. A strong introduction, knowing who you are, stating your competitive advantage, and having an optimized summary featuring keywords will help make your profile more attractive to those providing opportunities.

Remember to finish with a strong CTA, so employers or partners who read your bio know how to reach out. A perfect LinkedIn summary not only showcases…. but also attracts many other interactions and forthcoming in your career.

FAQ’S

The first two or three lines are visible before someone clicks to see more, so your opening line is key. A powerful opening will hook the reader and prompt them to read your summary in its entirety — increasing the chances that they will feel compelled to write to you or consider enlisting you for opportunities

During the opening, you must define what your current role is, how proficient you are, and key skills and previous experiences. By doing this, you quickly position yourself as an authority and help readers to orient themselves to your professional track.

Highlight your proven results, unique skills or certifications, and an example of a brief success story. Showing off your accomplishments by quantifying value (e.g.- increased revenue by 40%) adds credibility and more legitimacy in proving how you leave an impact.

Keywords are the terms or job titles you should mention in your profile to increase searchability. Correctly placing keywords in your summary can get you noticed by recruiters and clients who are searching for someone with your skills.

Although the About section in a personal profile has a limit for 2,600 characters, this is best as a concise one. Try to create a short, interesting, and informative section where you are able to give all the necessary information without losing readability of the users visiting your profiler

Rahul ranjan
Rahul Ranjan

Rahul Ranjan is the founder of Writrox Solution Private Limited, a Creative Writing company dedicated to transforming the professional journeys of countless individuals seeking employment. With unwavering commitment, to empowering people in their career endeavors Rahul has played a role in shaping the futures of, over 15,000 job seekers through solutions and strategic insights. It's worth noting that Rahul Ranjan holds a position and has been recognized as one of the entrepreneurs to watch in 2023 among 15 inspiring Indian entrepreneurs.

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